Access: Wallet is not the ideal entrance for Web3.0, nor layer 1/2s, nor cellphones. Users should have similar UI/UX when onboarding, not be bothered with seed words or choosing chains. Underlying technology should stay “under”. We need good Dapp products, APIs and SDKs form of middleware, and easy payment gateways to onboard the next billion users.

Better Blockchain: Blockchain performance is a hurdle for user experience. We need engineers to bring decades of development excellence to Web3.0. Infrastructures such as decentralised storage, oracles, AI are crucial to optimise decentralisation and user experience, and we also need better data, privacy, security etc.

Content: DeFi doesn’t create enough value to sustain the industry. Web3.0 needs contents like games, music, videos, pictures that engage and retain users. Platforms should no longer take 95% of the profit, and make users and creators more incentivized to contribute and participate.